On-demand communications software solutions provider Varolii derives its name from the Pons Varolii – the pathway in the brain that unites intelligence and learning with the ability to communicate.  In my experience, people who use allusions which are most likely to be appreciated by neurologist are usually pretty bright.

So it came as no surprise to us that they wanted to make sure that their analytics tagging was tight.  Savvy marketers understand that their decisions will never be better than the data they are using to make them.  We were thrilled to work with Varolii to make sure that they had the reporting they needed to get the job done right.