When it comes to compelling offers, I feel the way Justice Stewart felt about obscenity, “I know it when I see it.” For me, “up to 100% off” is pretty compelling.
We have just started to work with Lockerz, a social network which rewards you for doing things you were going to do anyway. Users earn “PTZ” for watching videos, shopping, playing games, and talking to friends. We’re not talking about virtual rewards, or emotional rewards; we’re talking about actual rewards. Points get converted into discounts on stuff like clothes or electronics. Those discounts can go all the way up to 100%.
Finally there is a place where I can get a huge discount on that iPad by talking about how badly I want that iPad. God Bless America.