Avelle, the Seattle start-up that lets the Sex and the City set rent designer handbags, accessories, sunglasses, and watches, came to us looking for ways to improve their performance in search. The answer was a clear as the jaw dropping cost of buying a vintage Hermes Crocodile Birkin bag.
Avelle needed to leverage a remarkably knowledgeable and articulate staff to tap into the passion of their audience. The result was the Avelle blog. Following a blog strategy we prepared, on a blog platform we built and integrated into their site, they set to work and created a very productive blog. Sadly, there were no Alma MM Louis Vuitton bags in it for us.