One of the great things about working at a startup is the opportunity for learning.  We’ve learned that when you start a company you’ve got to name it and then tell other people about it, and then you must be prepared to explain why you have decided on the name.  Explanations such as “it was a six letter url” or “I saw it somewhere and thought it sounded cool” are apparently not as compelling as something which reflects some degree of thought and creativity.

So, for those of you wondering “why Foundry Interactive?” please allow me to explain.  A foundry is a factory which makes castings of metal components.  we found the image of a foundry to be particular evocative of what we do.  At Foundry Interactive, we build applications and solutions which will become critical components of other businesses.  We build them with considerable care so they perform well. 

A foundry is a place where technology meets a great deal of hard work.  It is also where you turn when you are serious about getting the best components possible.  A foundry’s finished product can be more complex and durable because of the exacting process with which they are made and the experience of the builders.  To a group of journeymen technologists and marketers that sounded pretty good.  Plus, all the good six letter urls were taken.