TeachStreet rolls out to the San Francisco Bay Area

November 19, 2008

Our friends at TeachStreet, have just expanded their service to the San Francisco Bay Area. This roll out more than doubles the number of classes and instructors currently covered. Not only that, they managed to wrap it all up in a spiffy new design!
If you are interested in finding Spanish classes, Flying Lessons, or [...]

Pumpkin Carving with a Corporate Twist

October 27, 2008

We had a little pumpkin carving party this weekend here in Seattle. Unfortunately, the full Foundry crew was not represented. Bill and Mike were busy delivering SEO, SEM, and other less technical solutions to their respective families. We still ended up with a nice variety of pumpkins from scary, to cute, to [...]

Launch: Introducing Allyall

October 23, 2008

At long last, our friends and fellow ex-Zillowers over at Allyall have launched one hell of a sharing service.
We here at Foundry have been using Allyall for the past few months with our friends and families, who love it as much as we do. We also had the honor of helping them out with online [...]

Where in the world is my web traffic?

October 10, 2008

Many of our clients such as TeachStreet and Sci Whistler have specific geographic needs for their search engine marketing (SEM) and online advertising campaigns. The common name for optimizing local keyword traffic is geo-targeting. There is a great deal of research that goes into a good geo-targeted campaign and the final implementation will [...]

Hops and Chops tonight @ Linda’s Tavern

October 9, 2008

Tonight is the 3rd installment of the happy hour we’ve been sponsoring with TeachStreet CEO Dave Schappell, TeachStreet developer Daryn Nakhuda, Todd Sawicki and NewsRadio 750 KXL “Tech Expert” host Brian Westbrook. We welcome all startup junkies, networkers and anyone interested in learning new things and meeting new people!
As always, the first pitcher of PBR [...]

2008 VP Debate (key)word analysis

October 3, 2008

Among our services we offer are website, SEO and SEM keyword analysis.  Typically the analysis would entail reasearching, organizing and quantifying the current, related, and competetive content of a website.  Once we’ve gotten the core set of keywords we can begin to quantify the importance and relevance of your keywords and then build a strategy which [...]

Why Foundry?

September 29, 2008

One of the great things about working at a startup is the opportunity for learning.  We’ve learned that when you start a company you’ve got to name it and then tell other people about it, and then you must be prepared to explain why you have decided on the name.  Explanations such as “it was [...]

Sunrise at Foundry Interactive

September 4, 2008

People ask us a lot of questions. They want to know why we would ever leave a large well-funded startup  or companies where we enjoyed free food  or (at least) free checking?
Our answer is simple.  The only reason you ever leave a great job is to take one that promises to be even better.  Now instead of [...]