Avelle, the Seattle start-up which lets the Sex-in-the-City set rent designer handbags, accessories, sunglasses and watches came to us looking for ways to improve their performance in search.  The answer was a clear as the jaw dropping cost of buying a vintage Hermes Crocodile Birkin bag.

Avelle needed to leverage a remarkably knowledgeable and articulate staff to tap into the passion of their audience.  The result was the Avelle blog.  Following a blog strategy we prepared, on a blog platform we built and integrated into their site they have set to work and created an amazing, and very productive blog.  Sadly their was no Alma MM Louis Vuitton bag in it for our spouses.